• Careers in Marketing
  • PR & Marketing Communication
  • Yoga Teacher
  • College of Management Mahidol University (CMMU) Master of Management (M.M.)
    Professional Summary :
    I have been over 8 years experienced in 'Communication' areas to many industries to gain diversity experiences through Product Marketing, Brand Management, Restaurant Management and Corporate Communication.
    With my strong passion to enhance and develop skills my reach highest-potentials in Communication.

    Apart from work, I inspire people to get well-being both Body & Mind by 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗮𝗻𝗱 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗬𝗢𝗚𝗔 on free time both on-site and online platform.
    Major strengths: Communication Skills, Branding, Decision-making Skills, Organizational Skills
    สาขาที่เชี่ยวชาญ :
    Careers in Marketing
    PR & Marketing Communication
    Yoga Teacher , Yoga Alliance® RYT200
    ประสบการณ์ในการทำงาน :

    Corporate Communication , B. Braun (Thailand) Ltd.

    Thailand , Bangkok

    • Develops corporate strategy to align with Global direction/ Regional and plan for medias and activities, implement with local to reach objective
    • Strengthens corporate branding
    • Initiates corporate Medias/ Social Media Channels to improve brand awareness
    • Creates Brand Awareness
    • Manages and executes all internal media strategy
    • Co-ordinate with cross-function and external partners for operate activities, Vendors management
    • Responsible for ‘Aesculap Academy Thailand – medical training institution’ for create branding and support operations

    Accomplishments: Create 1st to B. Braun (Thailand) : Facebook contents plan with external agency, Corporate Email, Youtube, Linkedin, Townhall, Brand Health Check, , Corporate VDO, Corporate Key Visual, PR/ Designer/ Media Agencies ect.

    Senior Marketing Officer , Betagro Ltd.

    , Bangkok

    PET FOCUS Co., LTD. - Senior Marketing Officer for DOG’n joy, CAT’n joy and Perfecta brands
    - Develop marketing strategy and plan closely with Marketing Director for CAT’n joy brand
    - Assist Senior Brand Manager in launching DOG’n joy Jerky Snack and lead full communication plan development and execution directly with Marketing director and agencies
    - Analyze market data, suggest and implement trade and consumer promotions
    - Planned and coordinated with suppliers on POSM design and production and ensured perfect in-store execution
    - Lead consumer research development with research agencies e.g. home visit, etc. for new product launch
    - Work closely with cross-functional teams e.g. R&D, production, sales, WH teams, etc. to support NPD launch

    - Launched NPD (CAT’n joy Kitten) on time which added 30% growth to total cat portfolio
    - Successfully relaunched DOG’n joy Jerky Snack with full communication support which increased sales by more than 200% during launch period
    - Achieve relaunched Perfecta IMC campaign with media agency which gains over impressions 18.8M, views 1.97 and clicks 55K via Facebook, Youtube and Google SEM within budget 1.03MB.

    Betagro Restaurant Co., LTD. - Senior Marketing Officer
    - Managed 6 branches of restaurants under Betagro i.e. Miyatake Sanuki Udon (2 branches), Romankan Yokohama (3 branches) and The Barn (1 branch)
    - Developed marketing strategy and plan with teams and coordinated closely with operation team and stores to ensure flawless in-store execution
    - Created IMC plan and communication message for each promotion campaign, supervised design team and coordinated with suppliers for in-store media production

    - Achieved highest sales of 2018 (+36% sales value) from December campaign in Romankan at Emporium

    Marketing Executive , Unicharm Thailand Ltd.

    , Bangkok

    MamyPoko Brand
    • To response for MamyPoko Standard tier (60+ SKUs) by conducting research
    together with Research team, develop product’s STPC, analyze product
    performance, monitor market/competitor movement, control A&P budget plan,
    find the issue and improvement point
    • To develop marketing strategy and launch
    • To coordinate together with internal functions; Key Account, Supply Chain, Trade,
    Production, Package, Creative, PC, Distributor and agencies

    *Increase Pants Standard Market% share from 33% to 46% (Apr-Dec’15)
    *Rebranding from MamyPoko Ultra Protect to MamyPoko Pants Standard
    by defining STPC, Naming, Concept, Package together with research team
    *Launching new product ‘MamyPoko Tape Standard’ to Thailand market
    *Launching limited edition ‘Mickey Mouse design’ with Disney Thailand support
    *Product line extension (XXL size) by analyze market and develop product with R&D team

    Internal Communications Officer , Sansiri PLC.

    , Bangkok

    • To develop strategy with team for internal campaign to achieve corporate goals
    each quarter
    • To create and plan internal communications key message through internal medias
    e.g. Intranet, Electronic Direct Mail, Bulletin board, Magazine, TV, Townhall,
    Activities, etc.
    • To control corporate identity with Graphic design team or agencies

    Internal Communications Staff (Contract) , Unilever Thailand Ltd.

    , Bangkok

    • To create and control all internal news for employees
    • To manage content through internal medias e.g. Intranet, Electronic Direct Mail, Bulletin board, Broadcast radio, Magazine, TV, Townhall, Activities, etc.
    • To Support ‘Employee Relations’ team for activities
    ประวัติการศึกษา :
    College of Management Mahidol University (CMMU)
    Master of Management (M.M.)
    , College of Management
    , 2014-12-31

    Bangkok , Thailand

    Srinakharinwirot University
    Bachelor of Business Administration (B.B.A)
    , Faculty of Business Administration
    , 2010-12-31

    Bangkok , Thailand